Spectrum of services

A typical communication consulting mandate would entail development of the following verticals as detailed below:

Marketing & Internal Communications

  • Corporate/Brand films - Concept, design, theme & script
  • TV commercials - design, script and media plan
  • Radio Spots - Script, Theme & Media Plan
  • Marketing Collaterals (brochures/flyers) - Concept, design, content & printing
  • Website or web portal design - Design, Theme, Wireframe, SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on usability analysis, design & content
  • Digital support on website/portal with Social Media like FB, LI, Twitter etc
  • Scale Model design based on architect CAD drawing given by client
  • CEO Newsletter, in-house magazines and intra-net content
  • Annual Reports – Financial | CSR reports with content, images and work with design team

Advertising

  • Designs & Campaigns
  • Developing creative’s
  • Media Plan - Print (Newspaper / Magazine) and TV
  • Digital - News portals – MSN, Yahoo, Rediff, Sify, Indiatimes, socialsamosa.com, yourstory.in, afaqs etc with dynamic displays & content

Brand Architecture, Design & Application

  • Define brand architecture based on client business model
  • Design creative & theme that suits client business model
  • Develop Corporate Identity Manual (CIM)
  • Application of brand - use of logo on corporate identity (stationery), vehicles, store, computers & laptops, stickers among others

Media Relations

  • Develop comprehensive annual media strategy
  • Development of media docket - corporate/spokesperson profiles, press releases, regular media updates with e-kit uploaded on client website
  • Design media docket with branded scribbling pad & pens with logo
  • Media interactions - press conference, exclusive interactions
  • Factory visits & FAM trips  Support of photo / video capturing of events/conferences
  • Support of news tracking - print / TV / online
  • Support for executing press conference – hotel booking, audio/video, backdrop etc

Events & Sponsorships

  • Identify relevant events for participation as delegates or speakers
  • Identify relevant events for sponsorship - product display, branding opportunities
  • Partnering with events, industry trade bodies to gain mindshare with brand visibility for both awareness and building brand
  • Develop a company policy on which events to sponsor based on relevance to brand & company vision

Crisis Communications

  • Develop crisis communication manual
  • Define messaging platform to be used during crisis situation
  • Offer media training to senior company spokespersons
  • Identify media and work with them during crisis
  • Recommend stakeholder engagement with different programmes & activities
  • Media training to operate in crisis situation
  • Offer advice on handling media with right messaging that gets client view across during the issue
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